Earlier this week, the Star Tribune reported on a forum planned for Wednesday night at the Walker Arts Center, at which a series of panelists would grapple with the question of whether Minnesotans are “Midwestern” or not. This might seem like tiresome semantics, and an exercise in one of the more stupid definitions of “culture.” But as one read the article and dug down into the motives at play, there was a lot more going on here than the headline lets on. Another commitment prevented me from attending, but that won’t stop me from having an opinion.

Growing up in Minnesota, it was always easy to call it part of the Midwest, sometimes with the qualifier “Upper” before the Midwest to indicate our higher latitude and relative lack of corn fields. Still, my idea of the Midwest didn’t line up with everyone else’s; for example, I’d never have called Ohio “Midwest,” but that seems to be exactly what East Coast people associate with the word. There’s an awful lot of stuff wrapped up into Midwest, and Minnesota, as one of its most distant extensions, sits more awkwardly in that region than many other states. The phrase has some less-than-stellar baggage (flyover country, empty cornfields), so I can buy the need for a new region.

So when it comes to the proposed alternatives, “North” does have a nice ring. I appreciate the way it’s pitched as a shameless embrace of our cold. So what if it’s cold? We have fun with it. Still, I will quibble: Eric Dayton claims the U.S. doesn’t have a “North,” but, well, we did. It was a combatant in the Civil War. We no longer think of that North as a region because it doesn’t have the historical memory of its antagonist, the still-extant South, but claiming the Northern mantel might have some unexpected connotations. (Minnesota was an infant state at the time of the Civil War and certainly contributed to the Union cause, though it can hardly claim a central role.)

There’s also the question of whether anyone else actually belongs to Minnesota’s region, and could unabashedly embrace the North. The parts of North Dakota along the Red River Valley make some sense, but anything to the west is decidedly Great Plains, and would be an odd mix culturally. Iowa isn’t quite North in the way that Minnesota is. That leaves us with Wisconsin, which I do think is a reasonably good fit once we get over the Packers’ ownership of the Vikings, and perhaps the Upper Peninsula of Michigan, which is very North. It’s not much, though. Are we really celebrating our region, or just our state? For that matter, are we even still bothering with the half of the state that does look a fair bit like Iowa?

Here I will confess a fair amount of unease around the real motive here: this attempt to stake out a regional identity seems to slide into a marketing campaign for Minneapolis and St. Paul. I live in and like Minneapolis, but there are still worlds of difference between it and northern Minnesota, which is essentially what the people quoted in the Strib are after. It sounds as if these scions of the creative class want to appropriate all of the Lake Wobegon homeliness and the wilderness allure of Greater Minnesota for the MSP brand while at the same time dismissing small-town Minnesota as “slightly hick.” Those towns are just relics of history, insufficiently vibrant for any properly urbane “creative” person, but we’ll gladly claim their boots and backpacks as ours, because aren’t we so rugged here in Northeast? Spare me.

I’m at some risk of turning this into a Wendell Berry rant about how the cities strip-mine rural America, a relentless brain drain that becomes a self-fulfilling prophecy. (We’ll save that discussion for another day.) I’m not sure how much we can fight the tide. Regional power would be a valuable thing for MSP, and if it snaps up some of the cultural cachet of its surroundings for its own, at least that’s being valued and passed along in some form. My own city, Duluth, is aiming to follow the same path on a more modest scale, and I have no burning desire to open up a kangaroo court and judge people by some measure of alleged authenticity. On the whole, the hipster ethic at the heart of the New North blends vestiges of local culture with cosmopolitan city life, making for a richer experience for the rest of us. If done right, it really could shore up the foundations of a regional economy.

Still, I feel the need to sound a few alarm bells. The creative class theory currently in vogue has serious shortcomings. It is a mindset fully in the thralls of current economic winds, and it can further the split between this new elite and those on the outside. It’s enjoyable if you’re an upper middle class liberal (that is, the people who run Minneapolis and St. Paul, or any of the people who appeared on the panel), but for other groups, it’s a trickle-down effect at best.

So by all means, MSP, claim the mantel as the capital of the North. I may gripe, but better here than anywhere else. Just remember that your relationship with your region ought to have some give-and-take, rather than you simply being the metropole sucking all else to the center. Remember that people who are not on the cultural vanguard deserve a spot at the table. And don’t think for a moment that branding yourself as more “varied” and “diverse” will be some engine of balanced growth. It can certainly help, but there’s a lot more to it than that. And if you can acknowledge that fact, us kinda hick people from the hinterland might be a bit more willing to come along for the ride in your great new North.